Tuesday, April 1, 2014

I guess this was inevitable.

We all know that adults are reading YA. (Look at the "Age of YA Book Buyers" chart here: the largest chunk is a demographic that basically includes neither teens nor parents of teens.) We know that many of these crossover readers like suspense, and they, or the publishers catering to them, like trilogies. But it didn't occur to me until I saw the first galley today that publishers would take this knowledge a step further. Several steps, even - all the way into the picture book section.

Make Way for Ducklings is a standby everywhere, and it's a huge seller in the Boston area; at our store, at least, it's consistently the best-selling picturebook. I can't even imagine how sales will skyrocket once the push begins for the two sequels: The Ducklings Are Coming, The Ducklings Are Coming (Fall '14) and Seriously, Get Out of the Ducklings' Way (Spring '15). Drunk on the power of stopping traffic (not an unremarkable achievement - have you seen Beacon Street at rush hour?), the ducklings take over Boston. They convert the Swan Boats into Duck Boats, Fenway Park into Fenway Pond, and the Sam Adams Brewery into a bakery just for the bread crusts. Prolific author James Patterson, whose name will be on the project, promises that the whole trilogy will be appropriate for young children, but I'll be reviewing the galley of that last book carefully when it's available so I can help customers make informed decisions. Rumor has it someone tries to whack Oack.

Casting has begun for the first movie. Idina Menzel will be the voice of Mrs. Mallard, and I'm really hoping there'll be a show-stopping number called "Let Us Go."

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